Engaging With Your Customers Through Email Marketing

Is it necessary to send emails repeatedly to the uninterested and cold-shoulder people??  

A big NO. But isn't it a loss to let go your customers so easily? 

Definitely and for that reason, you need to plan out a strategy before starting any Email Marketing Campaigns.

Receiving too many unnecessary emails is very annoying

INTRODUCTION

When we use electronic-mails as the way of approaching the audience to promote our products and services and develop a customer relationship is known as Email Marketing.

 Email Marketing is a form of Digital Marketing that can't be ignored. It is the best way of practice as it is Easy as compared to other ways of marketing and costs less. But Your Email Marketing Campaigns should be beneficial to your business and customers as well.

These days, email marketing is dominating over social media marketing. So plan your marketing strategies accordingly. Few important points you should never skip,

·         Make your Emails Personalized.

 Address the receiver with their name and respectful salutation. Approach in a friendly or professional way according to your motive of sending the emails.

·         Write Attractive Subject Lines. 

Write to build a connection, not to sell your product. The subject line has a great hold on the opening rates of emails.

·         Segregate Your Target Audience. 

Send different emails to the different group of people according to their interest, age, location, gender, time zone, etc.

·         Don't Overload Your Email's Body with Images. 

Use images to make your email attractive but it should be relevant, informative, attractive and limited.

·         Call Users to action. 

Keep the option of subscribe, unsubscribe, go to other websites or link, make a purchase, etc easy and accessible.

Common Mistakes To Avoid During Sending An Email

1. When there is a new subscriber, greet them with a welcoming mail. Don't make them wait or feel one in a million.
2. Don't send the mail to all the subscriber in a single day. Segregate your database and emails and send according to preferences.
3. Don't send it before thorough checking, it creates a negative impression.
4. Don't write colorful emails, especially avoid red color in the subject line.
5. Don't use spam trigger words like SELL, BUY, OFFERS, COUPONS, etc or else your chance to get into spam folder increases.
6. Avoid writing the letters in all Caps or overuse of exclamatory mark.
7. Don't send emails to the people from whom you have received a high bounce rate.
8. Once in a while update your database according to soft bounce and hard bounce rates. Take steps accordingly.
9. Don't write irrelevant, humiliating or fake contents.
10. Talk in details about the benefits and features of your product and services rather than selling it.
11. Don't ignore your email marketing reports and analytics

Why is it necessary?

Any form of Marketing is pointless without customer engagement. People will consider product and services when you start building up a good relationship with them. You don't show respect, you won't get either.

The number of people using internet over these years has increased. The competition is increasing. You should implement ways that will make you stand out from the crowd and bring into the notice of your target audience.

How To Engage?

First, Know who your target audience is and Who will be benefited from your emails.

Build a database or you can buy an email list. For bigger campaigns, covering a larger group of an audience should opt for buying an email list because it is not time-consuming and you get an accurate and reliable database.

Segregate the audiences in the database on basis of different factors to increase the deliverability as well as readability rate.

• When a New User subscribes to your newsletters or emails, welcome them. Send a Thank You message. After a few days send them emails telling who you are, what you offer and the mail is all about. Analyze their activities and responses and send your next email wisely.

• The most difficult task is to deal with the Active Users. They keep changing their decisions and interests with time. Separate out the users who open your emails and takes actions, from those who don't even open them and others who open it rarely. It will be then easy to carry out effective email campaigns.

Follow the Opt-in and Double opt-in method. It is like taking the consent of the receiver before sending any emails.

When you find customers that are really interested in your emails. Save them, they are real gems. Keep them engaged. 

1. Send personalized emails to them and be humble. 
2. Don't send similar kind of emails every day, they may lose their interest. 
3. Send about new feature and updates, motivational stories.
4. ask for their feedback. 
5. Send promotional emails once in a while telling about any offers, coupons, rewards, etc.

People who read your emails but not regularly are the customers you can hold on with great efforts. 

1. Don't send them emails frequently 
2. Ask if they like your emails, contents, products, etc or not, are they facing any other problems. Help them out.
3. Most of the emails go to the spam folder or junk which may be a reason people are not aware of your emails. So while sending confirmation mail, give them an alert to remove you from the spam folder.

• Inactive users are a threat to your campaigns. Respect their decision and be straightforward with them. It is better to let them go if both business and customers are not benefited from this.

Remove the database of the customers whose emails are getting bounced (hard or soft) due to any reason.

Don't Trouble the Unsubscribers. They opted out because they did not find your emails relevant. Respect their decisions.

Conclusion

Focus on Customer Relationship Management and constant engagement with your target audience and customers. It will lead to success in your Email Marketing Campaigns. The harsh truth of email marketing is "Be Real and Do not Annoy Anyone".

If you have less time and workforce go for buying an email list from an established database provider company. We do business for the people and help us to grow. So, for any business, its target audience are treasures to keep and move on with. Engage with them in all possible ways and then keep following up, just don't leave the clueless in middle of the road.